Driving Pickleball Forward: Centerline Athletics Announces Rapid Growth and Strategic Collaborations

Driving Pickleball Forward: Centerline Athletics Announces Rapid Growth and Strategic Collaborations

MENASHA, Wis., (Jan. 23, 2025)  Centerline Athletics, a fast-growing brand revolutionizing high-performance athletic apparel for pickleball players, is celebrating a milestone first year marked by significant growth and strategic partnerships. The company has achieved 20% month-over-month growth for nine consecutive months, surpassing six figures in revenue and securing retail partnerships with Tennis Warehouse and Pickleball Kingdom pro shops. 

Since its launch in 2024, Centerline has been committed to making pickleball more accessible and enjoyable for players of all ages and skill levels through innovative, performance-driven apparel. The company’s focus on pickleball’s inclusivity, cross-generational play, and ease of entry has resonated with its diverse and passionate community of players. 

“Centerline is meeting players where they are—on courts across the country, in their favorite retail spaces, and through partnerships that amplify the sport’s growth,” said Scott Brown, Managing Director of Centerline Athletics. “Our rapid growth reflects not just the rising popularity of pickleball across the country but also the trust players place in our ability to deliver apparel that enhances performance and style.” 

Building on this momentum, Centerline Athletics has solidified its position as a premier pickleball brand through multi-year apparel sponsorships with the Association of Pickleball Players (APP), the National Pickleball League (NPL), and Major League Pickleball (MLP) starting this competitive season. 

As the performance apparel partner of APP, NPL, and MLP, Centerline is providing players with gear tailored to the sport’s unique demands while offering enthusiasts the chance to experience the quality firsthand and take home apparel designed to elevate their game. From moisture-wicking fabrics to lightweight, high-performance designs, Centerline is setting a new standard for pickleball apparel. 

“Pickleball is more than a game—it’s a community,” said Ryan McSpadden, Chief Revenue Officer of the APP. “Centerline’s commitment to innovation, inclusivity, and performance perfectly aligns with the values of our players, making this partnership a perfect fit.” 

These strategic partnerships ensure Centerline’s support for players at all levels, from casual enthusiasts to elite competitors. Meanwhile, its retail collaborations and event activations deliver innovative designs directly to pickleball communities nationwide. With a focus on meeting players where they are and driving innovation in the sport, Centerline Athletics is poised to continue its upward trajectory while fostering a stronger, more connected pickleball community. 

For more information about Centerline Athletics, its partnerships, and its pickleball apparel, please visit www.centerlineathletics.com and follow the brand on social media at @CenterlineAthletics.

About Centerline Athletics 

Centerline Athletics is a leading innovator in high-performance fitness apparel, dedicated to empowering athletes of all levels. Designed by athletes for athletes, Centerline combines advanced fabrics and thoughtful technology to deliver the ultimate balance of breathability, flexibility, comfort, and style on and off the court. Each piece is rigorously tested to meet the highest standards of performance and durability. With a commitment to sustainability, Centerline Athletics ships all products in environmentally responsible, recycled packaging. More than just apparel, Centerline represents a lifestyle dedicated to balance, health, and the pursuit of excellence. For more information, visit www.centerlineathletics.com.

 

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